CLIENT PERFORMANCE PORTAL

SEO growth, made clear.

What happened, why it matters, and what we are doing next.

Report updated Aug 15, 2026Selected: Last 28 days · vs. prior period
EXECUTIVE TAKEAWAY

More families are finding Ladder of Success through search.

Organic visibility and qualified visits moved up together this period. The clearest momentum is around Aurora service searches, while click-through rate is the next opportunity to improve.

Visibility ↑Qualified traffic ↑Leads ↑
SEO HEALTH92Excellent
Organic users+18.4%
1,842338 more people
Organic sessions+14.2%
2,317Healthy return visits
Search clicks+22.7%
1,126From Google Search
Search impressions+31.5%
48.6KGrowing visibility
GBP visibility+9 pts
72%Aurora service area
Leads+16.2%
43Calls + forms
SEO health+4 pts
92Strong foundation
WIN

Local discovery is accelerating

Aurora-focused searches drove the largest visibility and ranking gains.

WATCH

Visibility is growing faster than clicks

Titles and descriptions can do more work to earn the click.

NEXT

Move near-page-one terms upward

We are strengthening pages already ranking in positions 8–20.

ORGANIC GROWTH

A steady climb in qualified visits

+18.4%
May 25Jun 8Jun 22Jul 6Jul 20Aug 10
VISIBILITY FUNNEL

From search visibility to new inquiries

48.6KSearch impressions
→
1,126Search clicks
→
1,842Organic users
→
43Leads

Why it matters: the full path is improving—not just search exposure.

GOOGLE ANALYTICS

Are the right people visiting?

Organic visitors are arriving in greater numbers and engaging more deeply with service content.

GA4-ready
Organic users+18.4%
1,842
Organic sessions+14.2%
2,317
Engaged sessions+19.8%
1,691
Engagement rate+3.4 pts
73.0%
Conversions+16.2%
43
TRAFFIC TREND

Organic sessions by week

This period Prior
Week 1Week 2Week 3Week 4
SOURCE MIX

How visitors found the website

Organic search64%
Direct18%
Referral11%
Social + other7%
TOP ORGANIC LANDING PAGES

Where search visitors enter

Quality over volume
Landing pageOrganic sessionsEngagementLeadsTrend
ABA Therapy in Aurora64278%18+24%
Home48971%11+12%
Early Intervention ABA30476%7+31%
Pediatric ABA Therapy21269%4+19%
Autism Support Resources17682%3+15%
GOOGLE SEARCH CONSOLE

How is Google visibility changing?

Ladder of Success is appearing for more relevant local searches and moving closer to page one.

GSC-ready
Total clicks+22.7%
1,126
Impressions+31.5%
48.6K
Click-through rate-0.16 pts
2.32%
Average position↑ 2.6 spots
14.8
TOP QUERIES

Searches driving clicks

1ABA therapy Aurora CO246 clicks+38%
2Ladder of Success ABA184 clicks+11%
3early intervention ABA Aurora121 clicks+44%
4pediatric ABA Aurora88 clicks+29%
5autism therapy near me73 clicks+17%
TOP PAGES

Pages earning search attention

1Aurora ABA Therapy14.2K impressions+42%
2Home11.6K impressions+18%
3Early Intervention7.9K impressions+51%
4Pediatric ABA5.8K impressions+36%
5Autism Support4.1K impressions+27%
Highest-growth search

early intervention ABA Aurora

+44% clicks

Momentum
Highest-growth page

Early Intervention ABA

+51% impressions

Momentum
Low-CTR opportunity

ABA therapy for children Aurora

9.8K impressions · 1.2% CTR

Opportunity
Positions 8–20

12 tracked terms

Close to page-one visibility

Opportunity
KEYWORD RANKINGS

Which searches are moving?

The strongest gains are concentrated in high-intent Aurora terms, with southeast Denver as the next market to develop.

Rank-tracker ready
48Tracked keywords
6Top 3
18Top 10
31Top 20
9Biggest winners
2Declines
26Local intent
PRIORITY KEYWORDS

Local service searches worth watching

Aurora + southeast Denver
KeywordCurrent positionPrevious positionChangeLanding page
ABA therapy Aurora CO35+2/aba-therapy-aurora-co
early intervention ABA Aurora CO611+5/early-intervention
pediatric ABA therapy Aurora CO812+4/pediatric-aba
autism support Aurora CO914+5/autism-support
behavioral intervention Aurora CO1216+4/behavioral-intervention
ABA therapy southeast Denver1519+4/service-areas/southeast-denver
in-home ABA therapy Aurora1817-1/in-home-aba
LOCAL SEO

Can nearby families find the practice?

Local visibility is improving across Aurora, with calls and direction requests showing meaningful intent.

GBP + grid ready
GBP impressions+21%
8,940
Website clicks+17%
412
Calls+12%
96
Directions+19%
74
Reviews+6
87
Average ratingSteady
4.9
Review growthHealthy
+7.4%
Local visibility+9 pts
72%
LOCAL RANK GRID

Aurora visibility footprint

Provider-ready
3377333712127337121812733712733
Southeast Denver
Aurora
E-470
Top 3 4–10 11–20 20+

Prepared for a future Local Falcon or compatible local rank-grid connection. Current values are illustrative.

LOCAL TAKEAWAY

Strongest near Aurora. Next: expand the ring.

Visibility is strongest closest to the practice and along the primary Aurora service corridor. Southeast Denver presents the clearest adjacent growth opportunity.

Best grid position#3
Average grid position9.4
Coverage in top 1068%
NEXT MOVE

Publish the southeast Denver service page, then establish a baseline grid scan.

TECHNICAL SEO

Is the website healthy underneath?

The technical foundation is strong. Remaining items are limited, understandable, and already prioritized.

Audit-ready
92/ 100
TECHNICAL HEALTH

Excellent foundation

Search engines can reach, understand, and index the important pages without major friction.

47Healthy pages
8Issues fixed
4Remaining
Indexing
98%

Google can find nearly every important page.

Crawlability
Clear

No major roadblocks for search engines.

Canonical tags
1 issue

One duplicate-page signal remains to resolve.

Broken links
0

Visitors are not hitting dead ends.

Titles & descriptions
94%

Three pages need stronger search messaging.

Schema markup
Active

Organization and local business details are present.

Core Web Vitals
Passed

Key pages load and respond well for visitors.

WORK COMPLETED

What Far Side has been working on

A transparent record of completed improvements, why they were made, and what is still moving.

Manually managed
01
On-page SEO

Aurora service page refresh

Strengthened local relevance, family-first copy, title, and description.

Complete
02
Internal linking

Connected early intervention content

Added helpful pathways from education pages to the primary service page.

Complete
03
Local SEO

Google Business Profile services

Aligned service descriptions with current Aurora search demand.

Complete
04
Technical SEO

Resolved duplicate canonicals

Corrected conflicting page signals found during the monthly health review.

Complete
05
Conversion optimization

Contact path cleanup

Simplified mobile calls to action on the highest-traffic landing pages.

Monitoring
06
Content

Southeast Denver brief

Prepared a new local page brief around nearby family search needs.

Planned
ACTION PLAN

What we are doing next

The highest-value opportunities are sequenced by urgency, likely impact, and readiness.

Far Side strategy
01

Now

Current priority

High
Improve high-impression page titlesRecommendation

More compelling search messaging can turn existing visibility into visits.

Why it matters
More qualified clicksExpected impact
In progress
High
Strengthen Aurora early-intervention pageRecommendation

The page is already close to page-one visibility for an important service.

Why it matters
Top 10 potentialExpected impact
In progress
02

Next

Coming soon

Medium
Publish southeast Denver service pageRecommendation

A focused local page can capture nearby families searching outside Aurora.

Why it matters
New local reachExpected impact
Queued
Medium
Build review request rhythmRecommendation

Fresh, authentic reviews support trust and local map visibility.

Why it matters
Trust + map growthExpected impact
Queued
03

Later

Future opportunities

Explore
Expand caregiver resource contentRecommendation

Useful answers can introduce the practice earlier in a family’s decision journey.

Why it matters
Broader discoveryExpected impact
Backlog
Explore
Test service-page conversion copyRecommendation

A clearer next step may help more visitors begin an inquiry.

Why it matters
More inquiriesExpected impact
Backlog